Website Development Discovery Questionnaire

Startup (less than 1 year) 1-3 years 3-5 years 5-10 years Established business (10+ years)

B2C B2B B2B2C Marketplace/Platform SaaS/Subscription E-commerce/Retail

Local/Regional National (US) International Global

Google/Search engines Social media marketing Referrals/Word of mouth Paid advertising Industry publications Trade shows/Events Cold outreach Other

Generate qualified leads Drive online sales/revenue Build brand awareness & credibility Provide customer support/resources Recruit talent Investor relations Other

Lead generation volume Conversion rate optimization Revenue attribution Traffic growth Brand awareness metrics Customer acquisition cost (CAC) Return on investment (ROI) Other

Google Analytics HubSpot Salesforce Adobe Analytics Other CRM/Marketing automation None currently

Contact forms with CRM integration Live chat/Chatbot Content management system (Blog) Portfolio/Case study showcase E-commerce capabilities Appointment booking system Customer portal/Login area Social media integration Email marketing integration Interactive maps/Store locator Customer testimonials/Reviews FAQ section Product/Service catalog Payment gateway integration Multi-language support Advanced search functionality API integrations Other

Content is ready and professionally written Some content available, needs optimization Content needs to be created from scratch Require content strategy and copywriting services

High-resolution logo files (vector format) Brand guidelines/Style guide Professional photography Product/Service imagery Video content None of the above

Copywriting/Content strategy Professional photography Graphic design/Illustrations Video production Not required

Modern & Minimalist Professional & Corporate Creative & Bold Elegant & Sophisticated Tech-Forward & Innovative Industry-specific

Yes No, need assistance Need guidance on domain strategy

Yes, managed hosting solution Yes, but may need upgrade No, need hosting recommendations Prefer managed WordPress/cloud hosting

Mobile-responsive design (essential) Fast loading speeds (<3 seconds) SEO optimization SSL security certificate Regular backups Uptime monitoring CDN implementation

WordPress Shopify (for e-commerce) Custom development No preference, recommend best solution

Rush project (4-6 weeks) Standard timeline (8-12 weeks) Flexible timeline (3-4 months) Phased approach acceptable

Internal team will manage Require ongoing support partnership Occasional updates as needed Not determined yet

Yes, comprehensive training needed Basic training sufficient Team is already experienced Prefer managed service approach

Advanced - full digital marketing stack Intermediate - some tools and strategies Basic - limited digital presence Starting from scratch

LinkedIn (B2B focus) Facebook Instagram Twitter/X YouTube TikTok Industry-specific platforms Email marketing Paid advertising (Google/Facebook) None currently

Yes, comprehensive SEO strategy Basic SEO implementation Already have SEO handled Not a priority currently

Yes, essential for ROI Interested in learning more Not a current priority Not familiar with CRO

1-2 decision makers 3-5 stakeholders Large team/committee Multiple departments involved

Regular scheduled check-ins Email updates and reports Project management platform Video conferences Phone calls Slack/Teams integration